Creating the logo for Rock Valley Vintage was a fun and challenging project. I aimed to design a logo with simplified red canyon imagery that captured the vintage and fresh aesthetic my client desired. After presenting six different logo concepts, we agreed on a design that fit the brand’s identity. The final logo incorporates a gradient of red, orange, and yellow, representing the structure of a red canyon. I'm proud of the result, as it embodies the brand's essence.
My Thought Process
Embarrassing notes & sketches
More embarrassing notes & sketches
Final 6 logos
Logo Presentation
I crafted a mini brand kit for this logo design, which included a captivating color palette, a selection of fonts, and graphics. It helped establish a strong brand identity and a unique voice for this small business. The concept and direction were inspired by vintage and retro design, yet we managed to infuse a modern and fresh feel, just as the client desired.
