When designing this logo, my goal was to create a simple and replicable sports logo for Birmingham Vulcan Rugby. I studied similar team logos, noting their shapes and movement. Starting with pencil sketches, I refined them and then recreated them in Illustrator. This helped me understand the elements needed for a sports logo. The final design reflects strength, unity, and brotherhood, with a bold and dominant character figure holding a rugby ball adorned with the city's initials. The badge shape pays homage to the original logo, while the colors green and yellow are retained.
My Thought Process
01 - Sketches
02 - Sketches
Original Logo
Logo Presentation
My goal was to revive the brand and create a new brand identity that Birmingham Vulcan can continue themselves. I studied their existing media content and apparel to demonstrate how they could market and capitalize off the new brand identity but also innovate fresh ideas to further advertise and market themselves.
