SOCIRC, short for Southern Circut, represents a high-speed rail system connecting Atlanta, Birmingham, and New Orleans in the southern United States. I created 50 sketches to capture the brand's essence of affordability, luxury, comfort, and accessibility. Incorporating movement into the logo was crucial, and after refining it, the final design emerged. The white-to-blue gradient symbolizes fast movement rushing into an open circle, representing new adventures for southern residents. I'm proud of how the logo captures the spirit of SOCIRC and its exciting possibilities.